I had the pleasure of joining Bishop Coyne from the Archdiocese of Indianapolis and Helen Osman, Secretary of Communication of the U.S. Conference of Catholic Bishops to discuss social media best practices.
A description of the live event:
Social media is the fastest growing form of communication in the United States, especially among youth and young adults. Our Church cannot ignore it, but at the same time we must engage social media in a manner that is safe, responsible, and civil.
Join a live event with Most Reverend Christopher J. Coyne, auxiliary bishop of Indianapolis, Helen Osman, Secretary of Communications at the U.S. Conference of Catholic Bishops and Matthew Kilmurry, the Director of Marketing at the USCCB.
The topic of discussion is how social media offers both opportunities and challenges to Catholic organizations. The live event will include practical takeaways such as guidelines, how-tos on establishing an online presence and creating engagement as well as where to turn for monitoring and support.
Intended for: Catholic leaders who manage an online community or public profile
The new myUSCCB resource Social Media: Best Practices and Guidelines is a complement to this presentation that addresses the key questions Catholic organizations face when deciding when and how to engage in social media. The best practices in this resource have been synthesized from resources provided by Church entities, non-profit and for-profit organizations to help Catholic dioceses, parishes, schools and other institutions effectively use social media to improve visibility, strengthen community, increase accountability and evangelize.