Questions and comments including:
- Is it more typical for users to click the paid or free listings?
- Is updating content changing existing copy or adding new pages?
- Does it help use keywords in image file names?
- Comment: Important to make sure clients web site’s are linked to from the organizations they belong to.
- Comment: Ranking in search engines for more popular terms overrides preferences between the use of keywords spelled different such as ‘healthcare’ versus ‘health care.’
- Comment: Keywords within anchor text is important.
- What should Account Executives be doing to determine if clients need search engine optimization?
- Will blogs help a web site rank higher in search engines?
- Can multiple domains pointing to one get a web site blacklisted by search engines?
Integrated Marketing Thought
Learnings on branding, communications and digital marketing
